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ALPHA STRATEGIES. MARKETING EXCELLENCE
GAIN PRODUCT MARKETING LEADERSHIP TODAY
I help B2B software and technology companies by providing outcome-based product marketing strategies that increase revenue, market presence and contribute to business growth. My fractional product marketing services are tailored for both start-ups and established players.
Experience Meets Innovation
I founded Gray Carroll Consulting out of my passion for helping great people and great companies solve complex problems. With a proven track record in driving growth and increasing revenue, my expertise lies in go-to-market strategy, product marketing, and strategy, which I augment by utilizing cutting-edge AI technologies that empower data-driven decisions. I'd love to partner with you to bring your vision to life.
Here is what I bring to your business
Creates your go-to-market strategy
Builds or corrects your messaging and positioning
Creates product launch systems for your team to follow
Maps out your buyer and customer journey
Identifies and builds your ideal customer profile and personas
Sets the appropriate KPIs so you know how product lines are performing
Brings multiple years of expertise in SaaS across various industries (FinTech, MarTech)
Builds competitive and market intelligence to connect strategy to marketing execution
Makes complex technical products simple to sell
Why Choose Gray Carroll Consulting?
My offering provides you with two decades of expertise across the investment management, financial technology and MarTech SaaS industries. I have helped businesses from start-ups to enterprises achieve growth and revenue. I offer a cost-effective alternative to hiring expensive staff, ensuring that you receive only the highest level of service.
With over a decade of unwavering commitment to financial and capital markets technology, I bring unparalleled expertise to the table. My deep understanding of the nuances and dynamics of the industry ensures I can provided effective and pragmatic solutions.
AI isn't just a buzzword; it's a practical tool that amplifies the ability to deliver results. By leveraging AI-powered data analysis, copy development, and research tools, I elevate the precision and efficiency of strategies.
I firmly believe that one size doesn't fit all. My approach is rooted in creating tailored solutions that align precisely with your unique business objectives. Whether it is a project based workshop, advisory or fully engaged help you need, I can help.
Hiring an expensive in-house team is not the only path to excellence. I offer you a cost-effective alternative with access to a top-tier product marketing leader without the overhead of maintaining a full-time staff.
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